Identity Management

POST /passwordless/start

The passwordless endpoint is in closed BETA, and should not be used unless given explicit permission.

This endpoint starts the passwordless signin flow, where users can both be created and logged in.

See also

Help us improve

Did you spot an error? Or maybe you just have a suggestion for how we can improve? Leave us a comment.


POST /api/2/passwordless/start



Either "sms" or "email" depending on what kind of passwordless auth is required



Phone number if doing SMS auth



Email address if doing email auth



Locale with which to send the message

Example request

Minimal example
curl \
   -X POST \
   -d "connection=sms"
With all parameters
curl \
   -X POST \
   -d "connection=sms" \
   -d "phoneNumber=+46701111111" \
   -d "" \
   -d "locale=nb_NO"


This endpoint supports the JSON response format.

Success: 200 OK

Passwordless email or SMS sent




UUID to reference passwordless data

The check mark indicates that the field always contains a valid non-empty value.

Failure cases

Some HTTP response codes are used for multiple error situations. There is no consistent way to tell these apart, but the error object will contain a textual explanation of the reason for the error. For explanation on OAuth related failures and errors see OAuth authentication failures.

  • 400 Bad Request Missing connection
  • 400 Bad Request Invalid/empty phone or email
  • 401 Unauthorized You don't have administration rights for this client.
  • 401 Unauthorized Your client doesn't have administration rights for this client.
  • 403 Forbidden Client is not authorized to access this API endpoint. Contact Schibsted account to request access.
  • 403 Forbidden Requesting IP is not whitelisted
  • 403 Forbidden Token is not authorized to access this endpoint
  • 404 Not Found Unknown client ID
  • 404 Not Found Client ID mismatch. The client making the request is no the owner of this resource, and does not have administrative privileges for it.
  • 420 Request Ratelimit exceeded


Do you have questions, or just want to contribute some newly gained insight? Want to share an example? Please leave a comment. Our team reads and responds to every question. Additionally, your experience can help others using Schibsted account, and it can help us continuously improve our documentation.